West Midlands NO!

Regional government: unelected, undemocratic, unaccountable and unwanted

Council Leader comments on City Region name

Posted by wonkotsane on December 4, 2006

The local authorities involved in the City Region project commissioned a company to come up with a name for their new quango.  The consultants came up with various names, all of which were rejected and the name “Birmingham, Black Country and Coventry City Region” was used instead.  The report cost £10k, was paid for by the taxpayer and then ignored.  The name was instantly set upon by business leaders in the West Midlands who claim that the name will be a liability for the city region as it is basically meaningless to people overseas.

We asked Telford & Wrekin Council what they thought and the Leader of the council, Councillor Keith Austin, has given us the following statement: 

Telford & Wrekin Council is proud to be part of the city region – we hope it will mean a great deal for the future of

Telford in terms of new investment and will give us an influential voice in the region.


The investment in the partnership’s name is an important step to creating a strong and cohesive brand which will help government to recognise the work of the partners, for local people to associate the work of all the council’s involved and to provide a distinct image for the partnership.


Behind every successful company and partnership is a strong brand – the investment in the branding was not a waste of money – it was an exercise in clearly identifying the Partnership and providing a channel to promote its aims and objectives.



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