£10k spent on consultants to decide City Region name
Posted by wonkotsane on October 1, 2006
The local authorities involved in the Birmingham, Black Country & Coventry City Region spent £10,000 on consultants to come up with a name and then ignored the recommendations of the consultants and chose their own name.
What a complete waste of taxpayers money. The £10,000 could have paid half the salary of a nurse, police officer, fireman or teacher but instead it was wasted on consultants to decide a name for a city region that nobody wants and whose advice was ignored.
The name of the city region has been criticised by business leaders with the Chairman of the West Midlands branch of the Institute of Directors saying “This is a decision of mind-blowing stupidity. The name has no merit and is totally unacceptable. It is the worst of all possible compromises and will not sell the region abroad.”
The city region is supposed to be raising the profile of the region and attracting investment and funding yet even in choosing the name, the local authorities have shown themselves to be incapable of making the city region concept work.
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